Tag Archive: content

3 Innovative Content Strategies for a Company Blog

May 12, 2017

The single most important thing to remember when creating a content strategy for a company blog is, you must create content in other channels too. It is necessary to reach out to readers and draw them in with an authentic voice, creating a personal connection, and being willing to offer video content in a wide variety of locations.

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How to Measure Audience Engagement on Your Blog

April 3, 2017

You’re getting visitors to your blog, but are any of them sticking around and reading what you’re posting? Measuring audience engagement is very important if you’re trying to establish yourself as a blogger, authority or just as a business with services or products to sell. You need to know if your content strategy is working or if it needs adjusting.

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