Everyone with a personal website or company page wants to be visible to potential customers on the Internet. However, it often happens that their page does not appear on top of the Google search engine results’ page. Question No. 1 is: what to do? Should you hire an SEO expert? How to improve page optimization?
In this article, we will look deeper into what exactly SEO is and which specific criteria should be considered in order to improve page visibility of a page in search engines.
Search engine optimization (SEO) helps your site to achieve higher positions on search engine results pages. As we already know, SEO is an important tool in digital marketing. If your goal is to maximize engagement and active traffic to a particular site, you should look at improving your site’s Internet presence which will lead to the site’s high position in search engines’ results. SEO basically means promotion of a website as high as possible in search engine results’ pages. There are many online search engines, but the most popular ones are Google, Bing and Yahoo.
The important point here is to attract visitors to your site and turn them into customers. Online search gave rise to new ways of marketing because in this case customers search for you, not the other way around. If these potential customers find your site based on search results, they are already interested in your product: they wouldn’t be looking for you otherwise.
Let’s discuss the technical side of SEO in a little more detail. Most search engines have some sort of automated robots, also known as engine bots. Engine bots collect information about the site and the pages that make up your site. It makes it easy for them to determine when to submit your site to the searchers results’ page . Engine bots also capture page speed, title tags, social alerts, internal linking and backlinks.
For example, the search engine Google uses more than 200 ranking factors in its algorithm, so you can optimize your site in various ways. Ranking factors determine how well your site is optimized and rated, both on and off the page.
The most important internal factors are title tags, content, site speed, page URLs, image alt tags, internal links, and more. And external factors are links to your site from other sites.
Engine bots are not humans but computer programs, so they cannot verify the site code. And, more specifically, they can’t see the images or videos, nor are they impressed by the chic design or various video clips. They can’t even understand the content the same way we do! Knowing this will help you to optimize your website.
SEO is inseparable from keywords. There are the keywords and phrases in your web content that help people find your site through the search engines. Websites that are well search engine-optimized, namely with the right keywords, speak the same language as a potential visitor base, thus helping search engines direct searchers to your site.
As you’ve probably noticed, searching the Internet usually yields a lot of results. Therefore, your site must appear among the first search results, according to the keywords related to your business. The traffic and popularity of the website depend on it, as most Internet users do not bother to check out further results’ pages.
Why optimize a website?
A large number of blog-type posts are published daily. This means more and more content is emerging every day and it certainly competes for visitor attention. Sites that are not optimized are unlikely to reach the TOP 10 in the most popular queries.
This explains why it is crucial to improve your website for a more favorable place in search engine results. Website’s SEO is done so that search engines can easily access all the information on the website, the site’s metadata are ready for indexing, the pages are richly linked, and the site is accessible from as many other websites as possible.
Website optimization process: SEO services for search engines also include selecting and presenting words used in the text in visible places and the website metadata. This term is often used in search engine marketing as a generic name that refers directly or indirectly to a site’s ranking.
When optimizing a website it is critical to know precisely how to use SEO tools.
What Are SEO Tools?
A SEO tool provides you with data and alerts about your website’s overall online reach and success. It helps you identify the strengths and the weaknesses or issues that may prevent you from getting a higher position in the ranking and gaining more visibility.
It is also great for quickly identifying various website areas that need to be improved, such as errors in multiple items used on the website, website speed issues, and more. It also helps you choose the most targeted keywords and conveniently track their positions on Google.
SEO tools also provide clear analysis reports for your website. By implementing the recommendations provided, you will improve your website visitors’ experience and gain a competitive advantage over other players in the market, thus securing high positions in the most popular search engines.
An SEO tool is a tool that analyzes the website’s content and gives suggestions for adjusting it in order to achieve higher positions in search engine’s results.
SEO tools are handy – but you need to understand how to use them to get the most out of them. Hostens has a service perfectly suited to do that: MarketGoo SEO!
All the site analysis you need:
Which parts of the site are optimized
Tips that help you achieve a better result
What needs to be fixed for your site to appear above the search engines
Which keywords to use on your site
The ranking of keywords in various search engines
The indexing status of the various search engines on your site
The MarketGoo SEO plan includes:
Monthly progress reports
Possibility to compare your site with competitors’ sites in terms of SEO
Possibility to connect to Google Analytics
Possibility to receive notifications by email
We recommend ordering this service, completing the registration in MarketGoo, and continuing to get the first results. You can learn more about this SEO tool here.