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Banners blindness

What is banner blindness and how to deal with it

Most internet websites still use banners as a means to advertise something and gain potential revenue. The more we visit the website, the more we get used to its layout and how to reach the content that we’re interested in as soon as possible. We will take a look at a modern e-commerce phenomenon called “banner blindness”, what it is and how to make sure your own website avoids this.